– Atlanta, Ga.-based ad agency Adair-Greene has appointed Genesis Media of Toronto to handle Canadian media for its client Ciba Geigy-Vision Care.
– The Ontario Economic Development Trade and Tourism public relations assignment has been awarded to Hill & Knowlton, Toronto. Continental PIR, Edelman, Fleishman Hillard were also on the shortlist.
– Steelcase Canada, an office furniture company based in Markham, Ont., has named Promanad Communications of Toronto its agency of record for all communications.
– Edmonton-based Telus Corporation has awarded its $7 million business-to-business account to Margaret Kool Communications of Edmonton. Ogilvy & Mather of Calgary handles consumer advertising, and Baron Communications, also of Calgary, has the media buying assignment.
– Nobody Beats the Wiz, a New Jersey-based 60-store home electronics chain, has named Bozell Retail in Toronto as its first advertising agency.
Billings for the company have been estimated to be as high as $us88 million.
Bozell Retail, a new division of Bozell Worldwide, was formed through the purchase of Prism Communications of Toronto late last year.
– Ontario Place has awarded its $600,000 business to Gee Jeffery & Partners Advertising of Toronto for a one-year term. The account was previously with Goodgoll Curtis.
– Gallop & Gallop has appointed Grey Interactive and GCI Communications to handle advertising and public relations for the Virtual Billboard Network, its Internet billboard service launched last fall.
– United Way of Greater Toronto has named Young & Rubicam Toronto as its aor for 1997 and 1998.
– The Burlington News, a division of The Hamilton Spectator, chose OK&D Marketing Communications of Hamilton to increase its community profile with advertising.
An outdoor, transit and print campaign recently launched.