Kent Thexton, vice-president of marketing for Rogers-Cantel, says no agency changes are anticipated in the wake of the long-term strategic alliance announced by Rogers Cantel Mobile Communications and AT&T Canada earlier this month.

Cantel’s agency is Gee Jeffery and Partners Advertising in Toronto, with direct marketing done by Ogilvy & Mather Direct. at&t’s shop is Young & Rubicam with direct marketing from Wunderman Cato Johnson.