Nova Scotia-based Moosehead Breweries has an agency review underway and the incumbent of six years, Toronto’s Harrod & Mirlin, will not be taking part.

Moosehead spent more than $2 million on media in 1995, according to A.C. Nielsen, with the allotment for tv and radio in excess of $660,000 and $730,000 respectively.

h&m resigned the business, citing incompatibility with Moosehead’s new vp of marketing, John Brennan.

The agency first resigned the account in January, shortly after Brennan took over the post, but was talked into staying by Moosehead president Derek Oland. Upon completion of Moosehead’s summer campaign, Brennan called a review.

Brennan says a reassessment of a company’s advertising needs is standard practice when a new marketing head joins a firm.

He hopes to have a new agency in place by the end of September.

‘I’m very surprised that Harrod & Mirlin decided not to participate in the review. I guess they were hurt by the need for review,’ says Brennan.