Loyalty Telecommunications of Toronto has appointed Bob Switzer as its vice-president of marketing.

Switzer has more than 20 years’ marketing and strategic planning experience and has developed programs for organizations such as American Express, tvo and YMCA of Metropolitan Toronto.

Loyalty Telecommunications develops long-distance telephone cards and prepaid calling cards for the promotional and retail industries.

– Aaron LaFontaine has been named manager of media programs for NBA Canada. He will be based in Toronto.

LaFontaine will be responsible for marketing and sales of nba media programs across Canada. He was formerly president/media manager, dmb&b, and before that, head of the broadcast buying group at Media Buying Services.

– Playdium Entertainment Corporation has made Rita Ferrari director of marketing.

Ferrari comes from ytv, where she was responsible for strategic planning and execution of all marketing initiatives.