– Mont Tremblant, a ski resort nestled in Quebec’s Laurentian Mountains, has chosen Montreal-based Foug Reseau DMB&B as its new agency.

Foug will not be waiting for ski season to begin work. A campaign for Mont Tremblant’s scenic summer lift and resort program is expected within a month.

– Natrel Inc., Quebec’s leading dairy producer, has chosen Palm Publicite Marketing of Montreal to handle its account, estimated at $2-$3 million.

The business had been with Saint-Jacques Vallee Young & Rubicam until early April when another y&r client, Danone, announced it was entering the milk category.

– The federal Department of Finance, Retail Debt Agency, has awarded its assignment to incumbent Vickers & Benson of Toronto.

– The Western Economic Diversification account has been awarded to Palmer Jarvis Advertising of Vancouver following a review that included six other agencies.

– Zeneca Pharma of Mississauga has given Rubel & Schwab Communications more of its business. Tomudex, a treatment for advanced colorectal cancer, has been added to the agency’s Zoladex, Zestril and Zestoretic assignments.

– Publicite Martin of Montreal has picked up the direct mail portion of the Manulife Financial account. The work will be done on a project-by-project basis.