Pharma Plus Drugmart is back on tv after a two-year hiatus with a new Ontario-only campaign from Roche Macaulay & Partners, Toronto.
The 30-second spot uses the themeline ‘We Answer To You’ to support the drugstore chain’s new health information service phone line.
The 1-800 number is staffed by pharmacists seven days a week, 24 hours a day.
The new program and the advertising came from extensive research conducted by Roche Macaulay.
The agency found that consumers wanted more information to have more control over their health and well-being.
The campaign uses characters from the Guinness Book of World Records to illustrate how to get health information.
The first commercial focuses on Iowa farmer Charles Osborne, who is listed as the recordholder for the longest bout of hiccups.
It will run in flights before Christmas, and again after the holidays.
More spots will be added to the campaign, which may be extended later to include other media.
Pharma Plus operates 137 stores in Ontario and 10 in Manitoba.
