To cut through the nausea-inducing holiday clutter, San Francisco-based agency Goodby, Silverstein & Partners commissioned composer Flip Baber of Johnnyrandom Music Composition + Sound Design to craft something different for Specialized, a bike manufacturer. Specifically, they wanted him to record a holiday classic using only bike parts as instruments. Check out the unique results – Tchaikovsky’s Dance of the Sugar Plum Fairy, on a bike – in our Screening Room at www.strategymag.com/screeningroom.