Hatching up a new ad medium
It was only a matter of time: ads on eggs are the latest advertising frontier. Montreal-based Egg Ads Media places advertising messages directly onto eggshells. Earlier this year, the company partnered with Ovale Industries, Quebec’s largest poultry grading company, which has a possible 30 million eggs up for grabs.
The company launched its first ad campaign last May for child health-care fundraiser Operation Enfant Soleil and two million eggs in Quebec featured the logo and Web site address of the organization. Says the company’s site, ‘The egg is a powerful, natural symbol, offering endless possibilities for efficient promotion of your brand day and night.’ Egg Ads is currently lining up advertisers for fall campaigns and is hoping to expand its egg messaging tactics across Canada and the U.S.
This tray liner brought to you by…
It’s no surprise that many of us linger over those ubiquitous Mickey D’s tray liner ads for Big Macs and assorted other fast-food offerings, for lack of anything better to read over a quickie lunch. So why not use that captive time and fill it with ads for other services? A company called Mat Media, of Towson, Md., has done just that by offering local and national advertisers ad space on tray liners in mall food courts and restaurants. Mat Media currently has placement in 34 malls across the U.S., and is also viewed by 3.2 million restaurant attendees in the Baltimore/Washington, D.C. area.
Direct to your doorknob
Attention direct-mail marketers: that ‘Do not disturb’ sign hanging from a doorknob could be your next ticket to sales success! New York-based Massive Media has been using doorknob hangers – similar to those used in hotels – to disseminate ad messages. An alternative to the customary flyer, Massive Media distributes the dangling messages, from such advertisers as Fox Sports Net and American Express, to houses in targeted neighbourhoods in the U.S. The only drawback? It might not work in areas with a lot of apartments. But the ad message is more likely to get into the consumers’ hands; unlike a flyer, it’s less likely to whisk away in the breeze.
Make your ad pop!
A branded street team is nothing new, but a branded street team that also distributes branded ice pops is new. To plug the new VH1 program VH1’s 200 Greatest Pop Culture Icons, New York-based promotional company Mr. Youth deployed street teams in ice cream trucks who gave out VH1-branded ice pops in targeted areas of New York, Chicago and Los Angeles. The company used the ice-cream-pop theme to bring attention to the show’s focus on pop culture icons, and the trucks and the street teams’ T-shirts were also branded with the show’s ad messaging. Could be a good way to reach pop-culture junkies, and hey, who doesn’t like ice cream?
