Cadillac Fairview of Toronto has chosen The Wolf Group of Toronto to create a $2-million fall campaign for its ‘family cluster’ of eight shopping mall properties in Ontario and Manitoba.
Toronto-based Group Telecom has named Bates Canada its new ad agency following a review of selected firms. The account is estimated at $10 million. Group Telecom is a provider of high-speed data, voice, network and Internet services to the business market.
Pharmaceutical company Chattem has hired Toronto-based public relations agency Brinsco Communications to promote its UltraSwim product line in both the U.S. and Canada. Nefara Natural Therapies, Canada’s first medical spa, has also awarded its public relations business to Brinsco.
Toronto-based Myriad Marketing, an integrated marketing and corporate communication services company, is pleased to announce that it has been selected by AUTROS Healthcare Solutions of Toronto, to support the organization’s on-going marketing and corporate communications objectives.
Hill and Knowlton adds Tradaq, formerly BarterTrust, to its client roster. Headquartered in London, England, Tradaq is a full-service global trading network providing comprehensive trading solutions to businesses of all sizes.
Toronto-based Metropolitan Hotels has reserved DCC Communications as its advertising agency of record as of June 1, 2001. DCC will be responsible for strategy, planning, image and brand advertising, awareness studies, customer relationship management, Internet and direct marketing.
Michelin North America (Canada) has selected Strategic Objectives as the Agency of Record for its high quality, affordable line of Uniroyal Tires.
Vancouver-based public relations firm Karyo Communications recently received a $50,000 contract from the Boston YWCA to create a media literacy program. MediaMinds, designed to help young people understand everything from the nightly news to magazine advertising, will be used in after-school programs and community centres throughout the Boston area. This is the latest in a series of contracts that is allowing Karyo to build its U.S. business.
