Lowe Roche and the Heart and Stroke Foundation have picked up an IPA Effectiveness Award in London, England last night. They won for the campaign that features a split screen view of a man’s life, one side in health, the other as he struggles with major health concerns.

The only Canadian entrant on the list, Lowe Roche and HSF picked up a Bronze trophy at the show, which measures campaigns that have a proven effect on clients’ business, akin to Canada’s CASSIES Awards. Citing a 72% brand awareness bump, and a self-assessment form filled out in the hundreds of thousands, the same campaign picked up  a Bronze at this year’s CASSIES. 

[iframe_youtube video=”Qo6QNU8kHxI”]

In total, nine Golds, 13 silvers and 13 Bronze prizes were handed out, including Grand Prix, which went to U.K.-based Adam&eveDDB. The winning campaign was for Foster’s beer brand.

[iframe_youtube video=”eJS1slpJIns”]

OMD was named the Effectiveness Network of the year, while Grey London picked up Effectiveness Company of the Year.