Eleven Canadian agencies are leaving the 2015 LIAs (formerly the London International Advertising Awards) with trophies in-hand, and another three have earned coveted “Finalist” status.
Juniper Park and Leo Burnett Toronto earned two golds apiece in addition to other awards. DDB Vancouver, Blue Hive and J. Walter Thompson (JWT) also won gold.
JWT earned the most awards of the Canadian contingent with 10 honours in total, including 8 gold, silver and bronze Statues. Rethink also racked up an impressive tally of five statues and an additional seven Finalist rankings. (See full winners list below)
“LIA prides itself on having juries that have no political agenda, no block voting, and no pressure to vote for their network,” said Barbara Levy, LIA president, in a release. “Our juries are only concerned with awarding the best of the best. Obtaining a Statue is a significant milestone for any company, as it demonstrates recognition of the highest degree.”
LIAs are awarded by category juries, which this year met over a 10-day period in Las Vegas. The more than 14,000 submissions were scored ahead of group discussions to award standings of gold, silver, bronze and finalist, as well as the Grand LIA.
A number of Canadians served on this year’s juries. Tom Eymundson, CEO of Pirate Group, led the five-member Radio & Audio jury as its president this year. Steve Mykolyn, a partner at Castor (and formerly the creative boss at Taxi) sat on the Non-Traditional category jury, while Brent Choi, chief creative and integration officer at J. Walter Thompson Canada, served on the Digital jury.
Tom Eymundson and the Radio & Audio jury
2015 London International Awards — Canadian Winners
BBDO Toronto
• SILVER – TV/Cinema/Online Film – Confections/Snacks for Skittles titled “Struck by a Rainbow”
• BRONZE – TV/Cinema/Online Film – Copywriting for Prince Edward County titled “Price of Progress”
• FINALIST – Branded Entertainment – Scripted Short Film for Skittles titled “Struck by a Rainbow”
Blue Hive Canada (Toronto)
• GOLD – Radio & Audio – Script Writing for Ford Canada titled “Silent Letters”
• SILVER – Radio & Audio – Automotive for Ford Canada titled “Silent Letters”
• BRONZE – Radio & Audio – Campaign for Ford Parts and Service titled “Nuts/Bolts,” “Patterns and Habits,” “Silent Letters”
Brandever (Vancouver)
• BRONZE – Package Design – Product Line for Church & State titled “Lost Inhibitions”
DDB Canada (Toronto)
• BRONZE – TV/Cinema/Online Film – Automotive for Volkswagen Traffic Jam Assist titled “Cuddle”
• BRONZE – TV/Cinema/Online Film – Campaign for Volkswagen Traffic Jam Assist titled “Dance,” “Cuddle”
DDB Canada (Vancouver)
• GOLD – Branded Entertainment – Online Series for Milk West titled “Snack Time”
• FINALIST – Print – Consumer Campaign for Netflix titled “Orange is the New Black,” “House of Cards,” “Arrested Development,” “Fargo,” “Life of Pi,” “Ghostbusters”
• FINALIST – Print – Entertainment for Netflix titled “Ghostbusters”
• FINALIST – Print – Entertainment for Netflix titled “Life of Pi”
Innocean Worldwide Canada (Toronto)
• FINALIST – Production & Post-Production – Visual Effects for Cycling Canada titled “Hop On”
Juniper Park (Toronto)
• GOLD – Radio & Audio – Public Service/Social Welfare for YWCA titled “Change The Tune”
• GOLD – Radio & Audio – Public Service/Social Welfare Campaign for YWCA titled “That’s No Joke,” “Not A Game,” “Change The Tune”
• SILVER – Radio & Audio – Script Writing for YWCA titled “Change The Tune”
J. Walter Thompson Canada (Toronto)
• GOLD – Radio & Audio – Entertainment for Canadian Film Fest titled “Cops”
• SILVER – Radio & Audio – Campaign for Canadian Film Fest titled “Cops,” “Romcom,” “Slasher”
• SILVER – Radio & Audio – Entertainment for Canadian Film Fest titled “Romcom”
• SILVER – TV/Cinema/Online Film – Public Service/Social Welfare Campaign for The Hospital for Sick Children – Better Tomorrows titled “Phil & Danielle,” “Taylum,” “Kael,” “Charlize,” “Sandra & Paul”
• BRONZE – Poster – Use of Illustration Campaign for Alzheimer Society for Toronto Music for Memory Project
• BRONZE – Design – Poster Campaign for Music for Alzheimer Society for Toronto Music for Memory Project
• BRONZE – Digital – Public Service/Social Welfare for Toronto PFLAG titled “Raise the Pride”
• BRONZE – Digital – Innovative Use of Digital for Toronto PFLAG titled “Raise the Pride”
• FINALIST – Radio & Audio – Entertainment for Canadian Film Fest titled “Slasher”
• FINALIST – Integration – Multimedia Campaign for The Hospital for Sick Children titled “Better Tomorrows Campaign”
Leo Burnett Toronto
• GOLD – Design – Brand Identity – Local for House-Maison titled “House-Maison Menu”
• GOLD – Design – Direct Marketing – Consumer Campaign for House-Maison titled “Menu,” “Restaurant,” “Identity,” “Aesthetic,” “Product”
• FINALIST – Digital – Banners for IKEA titled “#ShareTheBathroom”
• FINALIST – Digital – Banners for IKEA titled “Quick & Easy Banners”
Pirate Group Inc. (Toronto)
• SILVER – Radio & Audio – Sound Design for Pirate Toronto – Be Heard Campaign titled “Elephant”
Rethink (Toronto/Montreal/Vancouver)
• SILVER – Radio & Audio – Public Service/Social Welfare for Canadian Men’s Health Foundation titled “The Pledge – Fall Off”
• BRONZE – Design – Self Promotion for Rethink titled “The Caseys”
• BRONZE – Radio & Audio – Entertainment for Science World titled “Grunt”
• BRONZE – Non-Traditional – Direct Marketing for Uber titled “Uber Safe”
• BRONZE – Design – Digital Installations for Uber titled “Uber Safe”
• FINALIST – Radio & Audio – Public Service/Social Welfare for Canadian Men’s Health Foundation titled “The Pledge”
• FINALIST – Radio & Audio – Public Service/Social Welfare Campaign for Canadian Men’s Health Foundation titled “The Pledge”, “The Pledge – Fall Off”
• FINALIST – Design – Logos for Rethink titled “King Pong”
• FINALIST – Non-Traditional – Interactive Installations for Uber titled “Uber Safe”
• FINALIST – Design – Installations/Displays – Temporary for Uber titled “Uber Safe”
• FINALIST – Design – Experiential Marketing for Uber titled “Uber Safe”
• FINALIST – Design – Experiential Marketing for Splashdown Waterpark titled “Get Wet for Free”
RMW Music (Toronto)
• FINALIST – Music & Sound – Sound Design for Cycling Canada titled “Hop On”
The Embassy (Vancouver)
• FINALIST – Production & Post-Production – Visual Effects for Disney Playmation titled “Anthem”
Tribal Worldwide Toronto
• BRONZE – Production & Post-Production – Direction for Peanut Butter Cheerios titled “Dadhood”
• BRONZE – TV/Cinema/Online Film – Copywriting for Peanut Butter Cheerios titled “Dadhood”
