With the Media Innovation Awards less than two weeks away, Marketing has released the final award shortlists on behalf of the 15-member jury of judges. MIA winners will be revealed at the annual gala held Nov. 15 at Toronto’s Liberty Grand Entertainment Complex.
Credits published are provided by entrant companies/agencies at the time of submission. Full credits will be published in the awards books.
Best in Video
O.B. – A Personal Apology: Johnson & Johnson and Lowe Roche
Canada’s Best Beauty Talent: L’Oreal, Rogers Media and Zenith Optimedia
NeoStrata vs. High Definition: Sanofi and Touché!PHD
Ford Focus TimePlay: Ford and Mindshare
Rogers – The Studio: Rogers/HTC and OMD
The Flash Fans Phenomenon: Labatt and UM
Best in Audio
Bond d’essai Chevrolet: Chevrolet and Cossette Media
Sunny Days with Aveeno Sun Care: Johnson & Johnson and UM
Daily Dose of Laughs: McDonald’s and Touché!OMD
McTraffic 2.0: McDonald’s and OMD
Best in Newspaper
MTS Hoofprints: MTS and Jungle Media
Innovation that Excites – Altima Launch: Nissan and OMD
Milk, A Natural Source of Comfort: Quebec Milk Producers and Touché!PHD
Subaru: Re-Igniting the Passion for Sports Cars of Old: Subaru and TeamSU Media
Family Day Take-Over: TD Bank and StarcomMediaVest Group
Gift Wrapped: Rogers and OMD
Best in Magazine
Vaseline Fenomeno: Unilever and Mindshare
The Fab Life of Barbie: Mattel and Aegis Media
Coty: Sally Hansen Magnetic: Coty and OMD
Soup Loves Premium Plus: Kraft and Starcom MediaVest Group
Creativity: Royal Roads University and Cossette Media
Ronzoni Foods/Catelli Pasta Integration Like No Other: Catelli and Cossette Media
Best Use of Out-of-Home – Traditional
Beetle AR: Volkswagen and Red Urban
Snuggled Outdoor: The Sun Products Corporation and PHD Canada
Milk Youth Campaign: Quebec Milk Producers and Touché!PHD
Calgary Transporter Room Transit Shelter: Calgary Comic & Entertainment Expo and CBS Outdoor Canada
Fit in your Smoothie: McDonald’s and Touché!OMD
Curiosity: Royal Roads University and Cossette Media
Ambient/Place-based Media – Large Scale
Art Heist: Volkswagen and Red Urban
PAX Elevator Closet: IKEA and Leo Burnett and Jungle Media
Iced T OOH: Coors Light and MEC Canada
Moving Day: IKEA and Leo Burnett and Jungle Media
Live Ads: John Frieda and Dare Vancouver
Bell Enterprise Cloud Solutions Launch: Bell and Media Experts
Ambient/Place-based Media – Small Scale
Instant Direct Mail: Pfaff Porsche and Lowe Roche
Window Pints: Diageo and Grey
Monster Brawl Campaign: Monster Brawl and Zulu Alpha Kilo
Conveyor Belt: Honda and Jungle Media
Initiative: Royal Roads University and Cossette Media
Try a New Look Down There: Julyna and Cossette Media
Best Use of Digital OOH and/or Digital Place– Based Media
10 Seconds of Glory: Activia and MPG Media
Paint With A Tweet: Molson and MEC Canada
Beetle AR: Volkswagen and Red Urban
Iced T Misting Can: Molson and MEC Canada
Innovation in Experiential/Special Event/Stunts
Instant Direct Mail: Pfaff Porsche and Lowe Roche
Touch Phone Skipping: Shaw Media
The Street House: Raising The Roof and Leo Burnett
87 Instagram Posters for J’espere qu tu vas bien: David La Haye and Taxi
Pothole Seasons: Taxi
Moving Day: IKEA, Jungle Media and Leo Burnett
Do Awesome. Do the Dew: PepsiCo and SDI Marketing
Innovation That Excites: Nissan and OMD
Shiny Happy People: IKEA and Jungle Media and Leo Burnett
Best Use of Online Advertising/Experience
O.B. – A Personal Apology: Johnson & Johnson and Lowe Roche
Summer of Scene: Scotiabank and PHD Network
Experience Red: Canadian Stage and Zulu Alpha Kilo
Dove – Women Who Should be Famous: Dove and Mindshare
Alliance Films: Influencing the Influencers: Alliance Films and Aegis Media
The Originals: McDonald’s and OMD
Our Food. Your Questions: McDonald’s Canada and OMD
Best in Social Media
O.B. – A Personal Apology: Johnson & Johnson and Lowe Roche
87 Instagram Posters for J’espère que tu vas bien: David La Haye and Taxi
Global TV’s Touch Phone Skipping Campaign: Global and Shaw Media
Festive Finale: Zellers and John St.
Real Friend on Facebook: Procter & Gamble and Leo Burnett
World’s Most Valuable Social Network: The Missing Children Society and Grey
Our Food. Your Questions: McDonald’s Canada and OMD
Fido Casting Call: Fido and OMD
2012 Quebec Games
The Flash Fans Phenomenon: Labatt and UM
Best use of other digital media including mobile devices
Touch Campaign: Global and Juice Mobile
Liberté Greek Yogurt: Liberté and Marketel
Beetle AR: Volkswagen and Red Urban
Pothole Season: Taxi
Ford Focus TimePlay: Ford and Mindshare
Infiniti JX Launch: Infiniti Canada and OMD
Best in Integrated/Multichannel
Recipe to Riches: Loblaw Companies Limited, Shaw Media and ZenithOptimedia Canada
Dig It! Get It!: Procter & Gamble and Leo Burnett, Toronto
Bell Enterprise Cloud Solutions Launch: Bell Canada and Media Experts
Pothole Season: Taxi
Quebec Milk Bureau 2011: Quebec Milk Producers and Touché!PHD
Shiny Happy People: IKEA and Jungle Media and Leo Burnett
EA Sports NHL 13 Cover Vote presented by BlackBerry: BlackBerry and National Hockey League
The Traits We Admire: Royal Roads University and Cossette Media
Best use of Content Integration and sponsorship
The Fab Life of Barbie: Mattel and Aegis Media
EA Sports NHL 13 Cover Vote presented by BlackBerry-BlackBerry And National Hockey League
Espresso Based Celebrities: Tim Hortons and Mindshare
Make the Cup Famous: McDonald’s and OMD
NeoStrata VS High Definition: NeoStrata and Touché!PHD
H&M Styles the MMVAs: H&M Canada and MediaCom Canada
Do Awesome Do The Dew Much Partnership: PepsiCo and OMD
Best Use of Content Integration and Sponsorship
The Fab Life of Barbie: Mattel and Aegis Media
EA Sports NHL 13 Cover Vote presented by BlackBerry: BlackBerry and National Hockey League
Espresso Based Celebrities: Tim Hortons and Mindshare
Make the Cup Famous: McDonald’s and OMD
NeoStrata vs. High Definition: NeoStrata and Touché!PHD
H&M Styles the MMVAs: H&M and MediaCom
Do Awesome. Do the Dew Much Partnership: PepsiCo and OMD
Best Use Of Branded Content
Recipe to Riches – Loblaw Companies Limited, Shaw Media and ZenithOptimedia Canada
Canada’s Best Beauty Talent – L’Oreal Canada, Rogers’s Media and ZenithOptimedia Canada
The Amazing Spider-Man – Sony Pictures Releasing Canada and UM Canada
Dove – Women Should Be Famous – Unilever and Mindshare
McDonald’s – The Originals – McDonald’s Canada and OMD
McDonald’s All Access Moms – McDonald’s Canada and OMD
Media Spend under $250,000
O.B. – A Personal Apology – Johnson & Johnson and Lowe Roche
Pfaff Porsche – Instant Direct Mail – Pfaff Porche and Lowe Roche
Pothole Season – Taxi
IKEA & Marilyn Denis Show Design Expert Search – IKEA and Bell Media
The Traits We Admire – Royal Roads University and Cossette Media
McLobster Love – McDonald’s Canada and OMD
Julyna – Try a New Look Down There – Canadian Cancer Society and Cossette Media
Niche Target and Multicultural
Nestle Purina Petcare New Pet Owner Acquisition Drive for Efficiency – Nestle Purina and ZenithOptimedia Canada
EA FIFA Street vs Street – EA and Dare
Microsoft Canadian Developer Connection – Microsoft Canada and Starcom MediaVest Group
McLobster Love – McDonald’s Canada and OMD
Lego Friends – Lego and Starcom MediaVest Group
Best Localization Campaign
Heineken Legends Xbox – Heineken and MEC Canada
Moving Day – IKEA and Leo Burnett Toronto and Jungle Media
Human Coupons – IKEA and Leo Burnett Toronto and Jungle Media
Ottawa Beautification Plan – IKEA and Jungle Media and Leo Burnett
Allegra pollen forecast – Allegra and Touché!PHD
Best in Fast Moving Consumer Goods
O.B – A Personal Apology – Johnson & Johnson and Lowe Roche
Polysporin: A Cut Above – Polysporin and UM
Milk, A Natural Source of Comfort – Quebec Milk Producers and Touché!PHD
Ricardo in South Africa – Amarula and Cossette Media
Fenomeno – Vaseline and Mindshare
The Flash Fans Phenomenon – Budweiser and UM
Best in Cars and Automotive Services
Instant Direct Mail: Pfaff Porsche and Lowe Roche
Art Heist: Volkswagen and Red Urban
Innovation That Excites: Altima and OMD
TimePlay: Ford Canada and Mindshare
Re-Igniting the Passion for Sports Cars of Old: Subaru and TeamSu Media
Beetle AR: Volkswagen and Red Urban
Best in Financial Products and Services
TD Forests Campaign: TD and Starcom MediaVest Group
Capital One Presents Quebec’s Newest Star: Capital One and Starcom MediaVest
Shopcast: OMD
Best in Commercial Services
Sail in Cinema – Grey
Best in Travel, Enteratinment and Leisure
Online booking: VIA Rail and Touché!PHD
Rocksmith Launch: Ubisoft Canada and ZenithOptimedia Canada
A taste of Montreal: Tourism Montreal and Touché!PHD
Best in Retail and E-commerce
Instant Direct Mail: Pfaff Porsche and Lowe Roche
The Joy of Books – Type: Lowe Roche
Make The Cup Famous: McDonald’s Canada and OMD
Bieber Gives Back: Tim Horton’s and Mindshare
McLobster Love: McDonald’s Canada and OMD
Best in Business Products and Services, Corporate Information and Self Promotion
Connecting Lawyers to Consumers: BCF and Touché!PHD
Bell Enterprise Cloud Solutions Launch: Bell Canada and Media Experts
Toronto Star Business Club: Rogers Communications and OMD
Best in Charities, Health Care
Walk a Mile in Their Shoes: Quebec Alzheimer’s Society and Marketel
The Street House: Raising the Roof and Leo Burnett
Pothole Season : Taxi
Women Should Be Famous: Dove and Mindshare
Grand For Good: Grand For Good and Starcom MediaVest Group
Try a New Look Down There: JULYNA and Cossette Media
Depression Hurts: Corus Integration and OMD
Best in Consumer Engagement
Instant Direct Mail: Pfaff Porsche and Lowe Roche
The Movie Out Here: Labatt’s Columbia Brewery and Grip Limited
O.B.—A Personal Apology: Johnson & Johnson and Lowe Roche
The First Fifteen Project: Post Foods and Grey
Coca-Cola Covers: Coca-Cola and UM
LEGO Friends: Lego and Starcom MediaVest Group
