Over the past few years, the Marketing Awards program has expanded to include not just one, but three separate juries to evaluate the work that is submitted. Design is a specialized category that requires a group of experts in the field to determine which pieces in the Canadian marketplace are worthy of a trophy.
This year, we sought input from five jury members who are all at the top of their industry. We’re proud to announce that this group included:
- Jury Chair: Hunter Tura, Bruce Mau Design
- Christine Faulhaber, Faulhaber Communications
- Rana Florida, Creative Class Group
- Subtej Nijjar, Union
- Krystal Koo, Dream Unlimited
Below you’ll find the shortlist of entries that were adjudicated during the live jury day last week. As evidenced by our list, one thing that’s certain in the Canadian design industry is the dominance of Quebec agencies.
Remember, to find out who the winners are you’ll need to save yourself a seat at the Marketing Awards Gala, which will be held on June 4th at The Carlu in Toronto.
2015 Marketing Awards Shortlist
DESIGN
Logo/Corporate Identity
- “Item.” Client: Item. Agency: LG2boutique
- “Tous debout pour nos p’titis loups.” Client: Communications Johannes Demers. Agency: LG2boutique
- “Festin de Babette.” Client: Communications Johannes Demers. Agency: LG2boutique
- “Nourcy Branding.” Client: Nourcy. Agency: LG2boutique
- “BAnQ.” Client: Bibliothèque et Archives nationales du Québec/Dominique Hétu. Agency: Cossette
- “#RedThumb.” Client: Nissan. Agency: Critical Mass
- “Smak Brand Identity.” Client: Smak. Agency: Art & Mechanical
Annual Reports (Print and/or Digital)
- “Water Soluble Annual Report.” Client: Long Point Waterfowl. Agency: Ogilvy & Mather
- “Honest Egg.” Client: BC Egg Marketing Board. Agency: DDB Canada
- “Balloons.” Client: Calgary Society for Persons with Disabilities. Agency: Wax
Brochures/Print Collateral
- “Bulk Barn Rebrand.” Client: Bulk Barn. Agency: Leo Burnett, Toronto
- “House-Maison.” Client: House-Maison. Agency: Leo Burnett, Toronto
- “Le Courrier Vinicole: Exploring Spanish and Portuguese Wines.” Client: Société des alcools du Québec. Agency: Sid Lee
- “Lisa Petrole Photography.” Client: Lisa Petrole Photography. Agency: Sid Lee
- “Festin de Babette.” Client: Communications Johannes Demers. Agency: LG2boutique
- “Théâtre de Quat’Sous 2014-2015.” Client: Théâtre de Quat’Sous. Agency: LG2boutique
- “Tous debout pour nos p’tits loups.” Client: Communications Johannes Demers. Agency: LG2boutique
- “Agency Selection Guide – AQAA.” Client: Association of Quebec Advertising Agencies/Dominique Villeneuve. Agency: Cossette
Environmental Graphics
- “8 Queen.” Agency: Sid Lee
- “Notman House.” Client: OSMO Foundation. Agency: Sid Lee
- “Quick & Easy.” Client: IKEA. Agency: Leo Burnett, Toronto
- “Item.” Client: Item. Agency: LG2boutique
- “The Beer Fridge – O Canada.” Client: Molson Canadian. Agency: Rethink
Packaging
- “Jo-Zu Knitting Needles.” Client: Jo-Zu Knitting Needles. Agency: Sid Lee
- “Sugar Moon Farm.” Client: Sugar Moon Farm. Agency: Extreme Group
- “Scotch Ale.” Client: Farnham Ale & Lager. Agency: LG2
- “29 Février.” Client: 29 Février. Agency: LG2boutique
- “Cracked Canoe.” Client: Moosehead Breweries Ltd. Agency: Sid Lee
- “Tricolore Laces.” Client: Montreal Canadiens Children’s Foundation/Geneviève Paquette. Agency: Cossette
Here’s a look at the other shortlists:
Public Service, Collateral/Direct, Integrated Campaign and Branded Content
