Marketing Awards 2015: Multicultural shortlist

Over the past four days, Marketing has been pleased to announce the shortlisted work for the 2015 Marketing Awards. Today’s list marks the final group of entries that were adjudicated by one of three juries. Similar to the Design category, multicultural marketing is a specialized area of the advertising industry that requires its own jury. This year’s group included seven individuals with a deep knowledge and understanding of multicultural marketing strategies:

• Keka DasGupta, DDB Public Relations
• Milind Shirke, Ethos Communications
• Irene Ho, Maple Diversity Communications
• Mike Welsh, Barrett and Welsh
• Irfan Khan, AdGro Communications
• Gautam Nath, Balmoral Marketing
• Jessica Borges, Dvyersity Communications

Listed below is the shortlist as selected by this year’s jury during a live roundtable session in Toronto last week.

A final congratulations to all of our shortlisted nominees for the 2015 Marketing Awards! We hope you’ll join us to cheer on the winners at our gala event, June 4th at The Carlu in Toronto. Tickets are available here.

MULTICULTURAL MARKETING

Original Television/Broadcast

• “Swiffer: Cleaning Ka Naya Meaning.” Client: Procter & Gamble. Agency: Barrett and Welsh
• “OLG Ontario 49 – Sound of Dreams.” Client: Ontario Lottery and Gaming Corporation. Agency: Dyversity Communications
• “WelcomePack: ‘A Welcome to Remember.'” Client: WelcomePack Canada. Agency: Dyversity Communications
• “College Update & Lost Reunion.” Client: WIND Mobile. Agency: Monsoon Communications
• “Singing in the Shower.” Client: FortisBC. Agency: Captus Advertising
• “Can’t Let Him Stay.” Client: FortisBC. Agency: Captus Advertising
• “Forward Condos TVC.” Client: Concord Adex. Agency: Bluesky Creative

Original Print

• “Kit Kat Chinese New Year.” Client: Nestle Canada. Agency: Maple Diversity Communications
• “OLG Lotto 6/49 – Remember to Play.” Client: Ontario Lottery and Gaming Corporation. Agency: Dyversity Communications
• “OLG Responsible Gaming.” Client: Ontario Lottery and Gaming Corporation. Agency: Dyversity Communications
• “Pepsi Chinese New Year – Year of the Ram.” Client: PepsiCo Canada. Agency: Dyversity Communications
• “Brooke Bond – Bonding.” Client: Unilever International. Agency: Dyversity Communications
• “RBC Chinese New Year – Year of the Goat.” Client: RBC Royal Bank. Agency: Dyversity Communications
• “Pepsi Diwali.” Client: PepsiCo Canada. Agency: Dyversity Communications
• “TD Aeroplan Innovation: Baingan-Bhel-Bombay.” Client: TD Bank Group. Agency: Barrett and Welsh
• “TD RSP2014 Savings Heroes.” Client: TD Bank Group. Agency: Barrett and Welsh
• “Cai Ching.” Client: Vancouver Aquarium. Agency: Captus Advertising
• “Fish.” Client: Vancouver Aquarium. Agency: Captus Advertising
• “Jelly Fish.” Client: Vancouver Aquarium. Agency: Captus Advertising
• “Sea Horse.” Client: Vancouver Aquarium. Agency: Captus Advertising
• “Shower.” Client: FortisBC. Agency: Captus Advertising.
• “Telus Chinese New Year.” Client: Telus. Agency: Response Advertising

Original Online

• “Aveeno Online Rich Media.” Client: Johnson & Johnson. Agency: Maple Diversity Communications
• “WelcomePack ‘Happily Ever After in Canada’ eBooks.” Client: WelcomePack Canada. Agency: Dyversity Communications
• “Telus Chinese New Year.” Client: Telus. Agency: Response Advertising
• “Your Choice, Your Trip.” Client: Spafax. Agency: Spafax

Original Integrated

• “Google World Cup Trends.” Client: Google Canada. Agency: Anomaly
• “Time to Hug.” Client: Kimberly-Clark Canada. Agency: Monsoon Communications
• “WelcomePack: ‘A Welcome to Remember.'” Client: WelcomePack Canada. Agency: Dyversity Communications
• “Pepsi Chinese New Year – Year of the Ram.” Client: PepsiCo Canada. Agency: Dyversity Communications
• “RBC Newcomer Highway.” Client: RBC Royal Bank. Agency: Dyversity Communications
• “BMW Chinese New Year.” Client: BMW Canada. Agency: AV Communications – Cundari
• “MiniTFO Campaign.” Client: Group Média TFO. Agency: Lowe Roche

Adapted: Campaign

• “TD Aeroplan Visa: 1.5 x the Miles.” Client: TD Bank Group. Agency: Barrett and Welsh

Experiential/Special Events/Stunts

• “Aveeno Experiential Activation.” Client: Johnson & Johnson. Agency: Maple Diversity Communications
• “Sony Activation Event.” Client: Sony Canada. Agency: Maple Diversity Communications
• “Brooke Bond Diwali.” Client: Unilever International. Agency: Dyversity Communications
• “Hats Off to Tilley.” Client: Tilley Endurables. Agency: Strut PR
• “McCormick Online Cook-Off.” Client: McCormick Canada. Agency: AV Communications
• “Chinese New Year Animation eCard.” Client: Science World. Agency: Leap