The future of Canada’s marketing industry will be shaped by its youngest talent—the super-worldly, plugged-in, brilliant and creative youth who are already making a name for themselves. Marketing put out the call to the industry to find the top 30 standouts under the age of 30 who have already made their mark on the industry.
From PR to advertising to media and beyond, our 30 Under 30 showcases the smartest, bravest and most creative ones to watch in the business.
Megan Siegel, 25
Content and community strategist, Top Drawer Creative
Ten months ago Megan Siegel switched careers.
She quit her job as a web editor for Quarto Communications (Cottage Life, Canadian Home Workshop) and became Top Drawer Creative’s first social media strategist.
Siegel realized she was suited for a career in marketing while managing social media accounts and promotions for Quarto.
“Web editing got kind of stagnant for me,” Siegel says. “I wanted to move to something more dynamic.”
At Top Drawer Siegel became the voice behind the Heart and Stroke Foundation’s Ride for Heart bike ride, which raised $4.9 million dollars in 2012.
She also helps run Top Drawer’s youth program and recently assisted a group of teenagers in branding a line of ice cream sauces for a local business, Ed’s Real Scoop.
Siegel grew up in Shelburne, Nova Scotia, a town of 1,200 that shrinks every time a stat is pulled. After studying media at St. Thomas University in Fredericton, Siegel was unsure if she was ready for a city as large as Toronto.
That’s when she called Stevie Cameron, a journalist who became her mentor during a semester as a guest professor.
Cameron invited Siegel to stay at her home in Toronto and helped her look for work. Years later, Cameron is convinced Siegel made the right choice.
She imagines the bright student she remembers will become a powerful executive. “In the future I expect to see her in a senior management job,” Cameron says. “I suspect she could run anything.”
For lots more of the 30 Under 30, pick up the the Sept. 10 issue of Marketing magazine.
Photo: Mike Ford
