The future of Canada’s marketing industry will be shaped by its youngest talent—the super-worldly, plugged-in, brilliant and creative youth who are already making a name for themselves. Marketing put out the call to the industry to find the top 30 standouts under the age of 30 who have already made their mark on the industry.
From PR to advertising to media and beyond, our 30 Under 30 showcases the smartest, bravest and most creative ones to watch in the business.
Talia Cohen, 25
Creative Director at Cowie and Fox, President at TACN Studio
A South African judo champ who came to Vancouver via New York and Rhode Island, Cohen put her stamp on a few big-name products before joining Cowie and Fox.
The recently updated Axe packaging has her fingerprints all over it, as do several General Mills products (Yoplait and Fruit Gushers) sitting on Costco shelves in the U.S. She actually first applied to Cowie and Fox as an intern—and didn’t hear back. Fast forward to April 2012: the agency’s director of operations Rufina Chang hired Cohen as CD to deepen the shop’s design credentials… although even with her background in industrial design, Cohen’s smart enough on all things digital to steer projects in that medium as well.
When she’s not overseeing C&F’s creatives, Cohen runs her self-started TACN Studio, which specializes in retail and package design. “There’s not a lot of industrial design in Vancouver,” she says. “I didn’t want to be seen as a freelance designer, so I started the studio… It’s my opportunity to do things outside Cowie and Fox, my chance to be super selective.”
Looking into the future, Chang says that even though Cohen hasn’t yet worked there a year, they are discussing making her a partner.
There’s lots more with Talia Cohen and the full the 30 Under 30 in the Sept. 10 issue of Marketing magazine.
Photo: Darrell Lecorre (top) and Kevin Clark
