The Advertising & Design Club of Canada held its 63rd annual “Directions” awards this week, recognizing exceptional work in advertising, graphic design, editorial design and interactive media.
BBDO garnered the most impressive showing with a total of 38 awards won, seven of them gold. DDB was right behind them with 37 awards including five golds. Leo Burnett took home 31 awards and five golds. Dare, Instil Productions, Lowe Roche, Red Urban, Taxi and Wax also took home multiple gold trophies.
All of the gold winners, as well as this year’s other notable ADCC awards recipients, are listed below.
Advertising Broadcast
• Rethink – “Airport Security” for Science World
• BBDO Toronto – “Car Chase” for Shaw Communications (both the TV, 60 Seconds or More and Editing categories)
• DDB Canada/Vancouver – “Wanna Baby/Like Me/First Time” for Big Sisters of Lower Mainland (also won Gold in the TV Public Service Campaign category; “Wanna Baby” won Gold in the TV Public Service, Single and TV Single, Low Budget categories)
• Red Urban Canada – “Forest/Ocean/New Car” for Little Trees (“Ocean” also won Gold in the Cinema, Single category)
• Target – “Secret Place” for Newfoundland and Labrador Tourism (Cinematography category)
• Cundari – “1M Launch” for BMW Canada (Special Effects category)
• DraftFCB – “Better” for Paradise Pools (30 Seconds or Less Radio)
• Leo Burnett, Toronto – “Good Deal” for Procter & Gamble (Radio Over 30 Seconds)
Advertising
• BBDO Toronto – “Unstoppable” for Canadian Paralympic Committee (Consumer Magazine Ad Single, Public Service Ad Single, and Advertising Posters Single) categories
• Instil Productions – “Muskoka Brewery Cream Ale” for Muskoka Breweries (Photography campaign; also won Photography single award)
• Taxi Toronto – “Jimmie Cook/Peter Dobbs/Oliver Renauld” for the Hockey Hall of Fame
• Dare Vancouver – “Live Ads” for John Frieda
• Lowe Roche – “Contagion – Bacteria Billboard” for Warner Brothers Canada (both the Out of Home Enhanced and Ambient categories)
• Dare Vancouver – “Buildings” for The Orange Apple (Best Art Direction, Single)
• BBDO Toronto – “Cow Mermaid/Pig Realty” for Mabe (Best Art Direction Campaign)
Promo
• Leo Burnett, Toronto for “James Ready Spelling Bee Lottery” for James Ready (Promo, Single)
Graphic Design
• Wax – “Small Business Card” (Stationery category; also won in the Annual Reports, Sustainability/CSR Reports category with their piece “CSPD 2011 AR” for Calgary Society for Persons with Disabilities)
• Cossette – “National Music Centre” (Complete Corporate Identity program)
• Leo Burnett, Toronto – “We Make Voting Easy” for Elections Ontario (Complete Design Program and Public Service Design categories; also won Graphic Design Self-Promotion with “Flip Books” for Peter Schafrick)
• Taxi 2 – “WVRST – Deer/Duck/Bunny” for WVRST (Posters, Single or Campaign)
• Y&R Toronto “Royal Canadian Mint Celebration” for Royal Canadian Mint (Graphic Design Miscellaneous)
Editorial & Book Design, Gold
• LG2 Boutique – “Ten years of successful projects from the heart” for Karuna-Shechen (Complete Book Design)
• BBDO Toronto – “Curls” for the Toronto Jewish Film Festival (In-House/Magazine/Newspaper/Newsletter; Cover)
Interactive Media
• CP+B – “Toronto Trending” for Tourism Toronto (Business to Consumer website)
• Grey Canada ”World’s Most Valuable Social Network” for Missing Children Society of Canada (Best Use of an Existing Social Platform)
• Teehan + Lax – “Readability” (Mobile and Mobile Apps category)
• DDB Canada/Vancouver – “Keep Exploring” for Canadian Tourism Commission (Digital Integrated Campaign)
• Jam3 – “Bear 71” for The National Film Board of Canada (Non-Profit/Public Service)
Michael O’Reilly Best Copywriting
• Taxi Toronto – “Jimmie Cook/Peter Dobbs/Oliver Renauld” for the Hockey Hall of Fame (Print Campaign)
The Scarlet Letter Award
The ADCC’s highest honour, recognizing a company’s overall achievement and success
• BBDO Toronto – Agency of the Year
• Leo Burnett Toronto – Design Firm of the Year
• DDB Canada – Interactive Agency of the Year
• Untitled Films – Production Company of the Year
The Les Usherwood Award
A lifetime achievement award, recognizing individual lifelong contributions to the Canadian creative community
• Diti Katona, Concrete Design Communications
The Canadian Advertising Museum McLuhan Award
This is a new ADCC award, recognizing an innovative Canadian integrated campaign
• Unilever’s Dove Campaign For Real Beauty
ADCC Student Competition
• Steven Tiao from George Brown College for “40hrs.ca”
A full list of this year’s ADCC recipients can be found here.
