The Advertising & Design Club of Canada (ADCC) celebrated Canadian creative in advertising, broadcast, print, graphic design, editorial design and interactive media last week during its 62nd annual award show.
The ADCC handed out 380 awards during the sold out event, including 41 golds. Leo Burnett was the big winner of the night, taking home a total of 65 awards – eight gold, 25 silver, 32 merit – as well as Agency of the Year honours.
The Toronto agency was recognized with gold for its work on the James Ready beer brand in the Integrated, Promo, Billboard, Ambient and Direct Mail categories. The agency also received gold for its “Love/Hate” ad for the ADCC in the Craft category and for a radio PSA for Durham College.
Rethink took home a total of 33 awards including four gold in the Advertising category for its work on a Metro poster campaign, its Dogwood Initiative “No Tankers” PSA, its “Gold Billboard” for Science World and for its Miscellaneous entry “Iceberg Ice Cube Trays” for Offsetters.
Other big winners include DDB Canada‘s Vancouver shop with 24 awards and BBDO with 14 awards.
The ADCC introduced four new awards to the program this year to recognize the overall achievements of a company. Each winner received a Scarlett Letter award. They were:
• Leo Burnett – Agency of the Year
• Underline Studio – Design Firm of the Year
• Proximity Canada – Interactive Agency of the Year
• Radke Film Group – Production Company of the Year
Photographer Philip Rostron received The Les Usherwood Lifetime Achievement award for his devotion to his craft and his contributions to the quality of Canadian creative.
Man Wai Wong from York University/Sheridan College took home the Student Competition Gold award for her entry “The Official Meteorology Handbook for the Institute of Serious Learning.”
