Here are five ads you must see because…
Fanta
…it looks like Coca-Cola is moving some of its random “happiness” stunts to its other brands.
Reporters Without Borders
…it’s on message with the brand and uses mobile integration simply and well.
Sea Life Aquarium
…it’s a legitimately green ad.
DC
…given there are people who really do the superhero thing, this is actually a pretty nice idea (if not the most well executed… those costumes look a little rough).
Coimbra
…it’s a great example of creating intrigue in a low-interest category. (Plus, making people work a bit for the pay off makes it all the more satisfying.)