To see so much of the mantra “sex sells” laid bare by saying out loud what has long been implied by advertising images is an unsettling experience. One agency is staking its professional fortunes on a message that says it — along with its clients and its competitors — need to change.
Also in this week’s episode, we look at a splashy, high-production-value Super Bowl ad for Pokemon, a franchise that has made a ton of cash for Nintendo by appealing to everyone from kids to adults. Move over Call of Duty, because these cartoon monsters are ready to compete for eyeballs in mass-market advertising.
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