Advertisers and marketers are going to great heights next month to raise money for the National Advertising Benevolent Society (NABS), and they dare you to join them.
On Aug. 2, 30 individuals from Adbloc Media Inc., Aecon Infrastructure Group, Dentsu Canada, and Ad Club of Toronto will be among the first to walk along the outside of the CN Tower’s observation deck as part of a new thrill attraction called EdgeWalk.
Attached by an overhead safety harness, thrill-seekers can stroll hands-free on a five-foot wide ledge, 116 storeys off the ground. NABS is looking for additional teams to join the day’s adventure, and will even pay the $175 experience fee.
Each team must pledge to raise $5,000. NABS is also taking donations at Dare4nabs.com, with a goal of raising $20,000. As of press time over $10,000 had been raised. A running tally can be found on the site.
NABS provides assistance to professionals in the communications industry who may need help due to illness, injury, unemployment, or financial hardship. The organization helped over 630 individuals last year alone.
The organization relies heavily on industry-related fundraising events and initiatives like the annual NABS ad auction and calendar program, held throughout the year.
Want to be part of the fundraising event, but prefer to keep your feet on solid ground? NABS is hosting an after party at the base of the Tower on the Steam Whistle patio. To purchase tickets to the EdgeWalk After Party visit Dare4nabs.com and click on the Steam Whistle link.
