Argyle Communications has changed its name to Argyle Public Relationships, in a move the firm says reflects the growing influence of public relations in social media.
“It both reflects our view of where the industry is moving in terms of this renewed focus on relationship building through a variety of channels,” says Argyle president and CEO Daniel Tisch, “and the evolution of our business in terms of the wider range of services provided to clients today.”
The name change also allows the firm to carve out a unique position, he says. “I’ve not seen any other organization use [the term public relationships],” adding it emerged from dialogue about where the firm was going and the outcomes it is trying to achieve for clients.
Research shows relationship capital comprises an ever-growing amount of a typical company’s market value, he says.
The need for a relationship strategy is greater than ever because consumers and stakeholders are not only increasingly empowered, but also lack trust in business, government and sources of authority, he says. “It really creates conditions where organizations have to really focus on these relationships.”
Argyle will be doing more analysis on how public relationships can be measured most effectively.
Founded in 1979, Argyle has 40 employees and offices in Toronto, Ottawa and Calgary. Its major clients include Enterprise Rent a Car, American Peanut Council, Southern United States Trade Association, Saputo and Valeant Pharmaceuticals.
