Jon Arklay, a key figure in the on-air look and feel of the Bell Media family of brands and its flagship properties over the past two decades, has been named senior vice-president, Bell Media Agency and brand strategy. The appointment is effective immediately.
In his new role, Arklay will be charged with overseeing the design, promotion, brand strategy and media buying services for all of the Bell Media assets.
Arklay most recently served as VP, creative and brand for Bell Media, overseeing the creative brand development of the company’s wide array of conventional TV stations, specialty networks, radio stations and websites. He also oversaw brand management, protection and design elements for all Olympic marks for both the Vancouver 2010 and London 2012 Games.
Prior to that, the Montreal native served as director of creative services for Bell Media forerunner CTVGlobemedia, where he developed and evolved the visual brand identity for a variety of properties including CTV national and local news, the celebrity news program eTalk, TSN’s flagship sports highlight show Sportscentre and Discovery Channel’s Daily Planet.
“Jon’s promotion is a direct reflection of the depth and strength of the talent we have in-house here at Bell Media,” said Steve Bickley, EVP, marketing and business development for Bell Media, in an e-mail statement to Marketing. “Jon is a tremendous asset to our company and it was never a question we would need to look outside the company to fill this key role.”