From PM Filter (Sept. 12, 2013)
Why don’t more brands advertise on porn?
For its latest ad campaign the food delivery site Eat24 decided to experiment with a new media space: porn. The company’s chief marketing officer Amir Eisenstein says the experiment has been a huge success, stating that 90% of those driven to the site were first time visitors, exposing the brand to a new group of consumers.
[Read more via Digiday]
McDonald’s tests a mobile payment app
Fast food is about to get a bit faster thanks to McDonalds, which is testing a new app that allows consumers to pre-order and pay for their McMeals with their smartphones. The app, currently available in Salt Lake City and Austin, also offers a loyalty program and promotional offers.
[Read more via Fast Company]
Kmart launches Christmas campaign
Summer isn’t over yet but Kmart already wants consumers to start preparing for the holiday season, launching a television commercial earlier this week to promote its free Christmas layaway program. While Kmart may be getting a leg up on the competition with a September ad launch, with more than three months left until Christmas we wonder if consumers will forget what they’ve put on hold.
[Watch via YouTube]
Pandora names Brian McAndrews CEO
Brian McAndrews helped “popularize behavioural targeting” and led a company that was bought by Microsoft. He’s a digital veteran and he’s just been named CEO of Pandora, the ubiquitous free internet radio service. The industry is listening closely to see how McAndrews will deal with the pesky issue of royalties and angry musicians.
[Read more via MediaPost]
ABC exec says second screen apps are a disctraction
It appears ABC is giving up on the second-screen trend. There’s been a lot of talk from executives at big broadcasters about the potential for increased engagement and, theoretically, new revenue from apps and digital content to complement traditional programming. But according to Disney’s digital EVP Albert Cheng, those theories were wrong.
[Read more via GigaOM]
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