Audi Canada is bringing more of its agency relationships north of the border as Bimm Direct & Digital, a Toronto-based agency, now handles the car maker’s digital, direct and CRM initiatives.
Audi recently announced Bimm as the winner of a review that sees the Toronto agency managing and updating several CRM web properties. The account was previously held by Factory Labs Design in Denver.
This follows Audi’s decision to move its Canadian CRM operations to Bimm from Fuse Communication of Birmingham, Mich. earlier this year.
“They’re an important client because automotive is an important category for direct and digital agencies,” said Brian Bimm, agency president. “Audi is leading the pack this year. Their sales are up 22% year-to-date while the rest of the category is down. We picked a winner.”
Toronto’s Lowe Roche, Audi’s full-service agency of record, still oversees the brand-focused online work.
Bimm’s president strongly attributes both wins to Mike Da Ponte, vice-president and general manager, who joined the agency in 2007 from MacLaren McCann, where he worked on the General Motors account.
