BBDO and LG2 will have a bit more representation in Cannes next week as a pair of creatives from each agency won Astral Media‘s Carte Blanche for Creatives contest.
BBDO art director Alice Blastorah and copywriter Neal Khosla won the English-language competition with their transit ad concept “Youth Without Shelter.” The concept to promote awareness of homelessness involves removing the walls and roof of a bus shelter to expose commuters to the elements. The only element of the shelter that remains is the ad, which says “At least you know your situation is temporary.”
LG2’s art director Geneviève Jannelle and copywriter Geneviève Langlois won the French-language contest with their “Charlie” concept for Sears Optical.
In addition to the four creatives winning trips to the Cannes Lions Festival of Creativity, both winning entries will be featured on Astral-owned outdoor media.
“This contest is popular with the creative community because it offers them the opportunity to push the envelope of the art of display, by allowing them to design an ad without a briefing or restrictions”, said Nathalie Doré, Astral Out-of-Home Marketing and Media Creativity vice-president.
