July 21st was Toronto’s hottest day of the year so far. Temperatures reached as high as 37.9 degrees. While everyone was trying to escape the sun, Marketing traveled to the offices of Bensimon Byrne and discovered the team had found an interesting way to stay cool. While we were there, we figured we may as well get some marketing tips, too. Check it out.
VIDEO: Bensimon Byrne beats the heat
Watch Jack Bensimon throw things at David Rosenberg!
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