Blast Radius was named global digital agency of record for BRP (Bombardier Recreational Company) following a review.
The Valcourt, Que.-based company (which was sold by Bombardier in 2003) designs, manufacturers and distributes powersports vehicles like Ski-Doo, Sea-Doo and Spyder roadsters.
Blast Radius, part of the Wunderman network and WPP group of companies, will help BRP enable new digital opportunities throughout the consumer decision journey, according to the company.
“Our aim is to create an enhanced and consistent consumer experience worldwide,” said Chris Dawson, BRP’s vice-president and general manager, international division, in a release. “It was therefore fundamental that we partner with a global digital agency, one with solid international understanding and capabilities.”
