TellTheKids

Bullseye – But what will we tell the children?

Time for smarter, safer messages when marketing to kids

There has always been a boogeyman when it comes to marketing to children. Whether it was violent, racist or unhealthy products, the ad industry has been rife with lousy strategies that have earned the ire of parents, politicians and the kids themselves.

To avoid another generation of ad skeptics, Mike Tennant proposes a different way of thinking.


Want to watch more Bullseye with Mike Tennant? Visit the channel on MarketingTV.

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