The Calgary International Film Festival (CIFF) has hired local agency Wax to create a new brand identity for its annual cultural event.
“The Festival has grown dramatically and our brand needs to better reflect our changing identity,” said CIFF’s executive director Jacqueline Dupuis.
“We have extensive experience in working for not-for-profits,” said Dan Wright, president of Wax, adding his agency’s work for other arts groups like the Victoria Symphony and the Honen’s International Piano Competition helped to secure CIFF as a client.
Wax replaces Rare Method as the agency of record.
