Canada’s Hottest Ads: Gaming and beer lead in September

Samsung, Budweiser, KLM and more on YouTube Canada's Ads Leaderboard

Anyone who has spent any time on YouTube lately will recognize a lot of the work featured in September’s YouTube Canada Ads Leaderboard. The best of this work has been put into heavy rotation as pre-roll, likely slotted there by incredibly high view counts and a tone of social sharing.


Hot gaming franchises took two of the top three spots in September – the brand new Destiny and the long-running sports series FIFA – with big-budget, well-scripted and conceived ads from top-tier agencies (72andSunny and Widen + Kennedy Amsterdam, respectively).

You’ll also notice a strong puppy contingent on the list, along with some familiar tech brands (Samsung and GoPro) and a spot that sends up tech marketing (IKEA).

Note: This ranking indicates which ads were most watched within Canada. To be included on this ranking, a video must be listed as an ad on YouTube. While Google does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

1. FIFA 15 – Official TV Commercial

Posted by EASportsFIFA on Sept. 12
• A different take on putting couch-sitters in the game on Ads You Must See

2. Global Be(er) Responsible Day | “Friends Are Waiting”

Posted by Budweiser on Sept. 19

3. Official Destiny Live Action Trailer – Become Legend

Posted by DestinyGame on Sept. 4

4. KLM Lost & Found service

Posted by KLM on Sept. 23
• Is this video even real? Does it matter? Check it out on Ads You Must See

5. Experience the power of a bookbook

Posted by IKEA Singapore on Sept. 3

6. Gatorade | Made in New York ft. Derek Jeter

Posted by Gatorade on Sept. 18
• See how this spot compares to a similar ad from MLB in Ads You Must See

7. Apparently Kid’s First Ever TV Commercial – Freshpet

Posted by Freshpet on Sept. 12

8. Bud Light Sensation Into the Wild: Next stop – Toronto

Posted by Sensation on Sept. 3

9. Samsung GALAXY Note 4 – Official Introduction

Posted by Samsung Mobile on Sept. 3

10. GoPro: Golf Trick Shot

Posted by GoPro on Sept. 4

YouTube Canada Ads Leaderboard
August 2014
May 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update