Sadly, no Canadian ads made YouTube’s Canada Ads Leaderboard in November (and after such a promising showing in October too). Instead, we saw the continued rise of Call of Duty and a slew of celebrities. David Bowie and Arizona Muse’s Louis Vuitton spectacle was the most-watched ad on YouTube in Canada last month. A number of sports stars make fun of themselves in Foot Locker’s latest, and celebs Tom Hiddleston and Grumpy Cat pop up too.
Only two spots really focused on Christmas explicitly– Kmart’s “Show Your Joe” and John Lewis’ animated spot from the U.K. – so we’ll have to see December’s top 10 before making any declarations about consumers’ hunger (or fatigue) for holiday shopping.
YouTube Canada Ads Leaderboard
• October 2013
• September 2013
• August 2013
• July 2013
• June 2013
• May 2013
1. L’Invitation au Voyage – Venice Film from Louis Vuitton with David Bowie and Arizona Muse
Louis Vuitton
Published Nov. 7 by Louis Vuitton
32,764,790 views*
For more on this spot, watch Ads You Must See
2. Official Call of Duty: Ghosts Live-Action Trailer – “Epic Night Out”
Call of Duty and 72andSunny
Published Nov. 2 by CALLOFDUTY
11,132,333 views
For more on this ad, watch Ads You Must See
3. Show Your Joe
Kmart and DraftFCB
Published Nov. 15 by Kmart
14,952,723 views
4. Need For Speed: Ken Block’s Gymkhana Six — Ultimate Gymkhana Grid Course
Need For Speed and Logan
Published Nov. 11 by NeedForSpeed
14,383,384 views
5. Google Search: Reunion
Google and Ogilvy India
Published Nov. 13 by Google India
8,401,630 views
6. One Coin for All of Your Cards
Coin
Published Nov. 14 by Coin
6,669,744 views
7. Foot Locker’s Week Of Greatness 2013: All Is Right
Footlocker and BBDO
Published Nov. 19 by Foot Locker
5,886,516 views
8. Who’s Better: Thor or Loki?
Comedy Central
Published Nov. 4 by Comedy Central
5,704,314 views
9. John Lewis Christmas Advert 2013 – The Bear & The Hare
John Lewis and Adam & Eve
Published Nov. 8 by JohnLewisRetail
9,475,403 views
For more on this ad, watch Ads You Must See
10. Grumpy Cat Finds Her Disney Side | Grumpy & Grumpy Cat | Disney Parks
Disney
Published Nov. 5 by Disney Parks
1,676,855 views
* Published “views” reflect global views for the month of November. The overall ranking indicates which ads were most-watched within Canada. While YouTube does not make Canadian viewer statistics available, it determines its ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.
