Canada’s Hottest Ads – Product placement’s heavy hand

One Method's Steve Miller aims for subtlety with his product placement message

Politics rears its partisan head on this month’s list of the most-watched ads on YouTube in Canada as Justin Trudeau tackles Conservatives’ claims that he’s “not ready” to be Prime Minister. It’s the one serious note on a list otherwise full of kittens, celebrities and branded content that struggles to appear organic. To that end, Steve Miller, vice-president and creative director of One Method, takes marketers to task for being heavy handed with their product placement.

Note: This ranking indicates which ads were most watched within Canada. To be included on this ranking, a video must be listed as an ad on YouTube. While Google does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

YouTube Canada Ads Leaderboard

July 2015 (with Karen Howe)
• June 2015 (with Jeromy Lloyd)
May 2015 (with Jeff MacEachern)
April 2015 (with John Farquhar)
March 2015 (with Joshua Stein and Diego Bertagni)
February 2015 (with Jane Murray and Mark Mason)
January 2015 (with Jamie King)
December 2014 (with Denise Rossetto and Todd Mackie)

Host: Steve Miller, One Method
Production: Notch Video
Producer: Leah Ruehlicke

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