Canadian agencies won one gold, seven silver and eight bronze awards at the 27th annual London International Awards in Las Vegas over the weekend. Canadian agencies were also awarded finalist status seven times.
Grey Toronto’s “World’s Most Valuable Social Network” work for the Missing Children Society of Canada was Canada’s sole gold medal winner, picking up top honors in the Use of Social Media Category.
The campaign, which urged Canadians to donate their social network to create the world’s first online search party, also won silver in the Public Service/Public Welfare category.
Cundari earned a total of three awards for its “Pain Squad” campaign for the Hospital for Sick Children, including a pair of silver awards in the Digital – Health Care Services and Digital – Mobile Apps categories. “Pain Squad” also earned Cundari finalist status in The NEW category.
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Cundari also picked up a bronze in the Digital – Banners category for its “The Upgradable Banner” execution promoting BMW Canada’s “BMW Upgrade Event.”
Leo Burnett Toronto won silver and three bronze awards for work for Smith Restaurant, Elections Ontario, Raising the Roof and Cheer. The agency was also a finalist in the TV/Cinema/Online Film – Social Media category for its “James Ready Spelling Bee Lottery” for James Ready beer.
Lowe Roche Toronto won silver in the Design – Animation category for its “The Joy of Books” campaign for Type Bookstore, and picked up a bronze in the TV/Cinema/Online Film – Best Use of Innovation category for its “A Personal Apology (Just for You)” execution for O.B. tampons.
Montreal’s LG2 picked up a silver in the Radio – Retail category for its “Goosebumps” spot for Sears Optical, while John St. won bronze in Design – Use of Copywriting for its self-promotional “Catvertising” spot.
Rethink Vancouver won silver in the Radio – Retail Campaign category for its “Sneeze,” “Right Handed” and “Giant Nerds” spots for Science World. Rethink was also a finalist in the Radio – Retail Campaign for Playland for its “By the Numbers,” “Ze Name” and “Teutonic Taunting” spots.
DraftFCB Toronto won a pair of bronze in the Radio – Innovative Use of Radio and Radio – Retail for its “Jazz” and “Better” spots for Pflag Canada and Paradise Pools, respectively. The agency was also a finalist the Radio – Public Service/Social Welfare category for “Jazz” and in the Radio – Health Care Services for its “Baby” spot for client Audiologist.
This year’s show attracted 15,418 entries from 76 countries. The first show, in 1986, attracted just 2,600 submissions.
A complete list of winners can be found here.
