RESP provider Canadian Scholarship Trust Plan (CST) has retained Brees Communications to promote its semi-annual grant giveaway.
Last spring, CST launched The Learning Project, a competition that awards grants to not-for-profits and schools that come up with innovative ideas to help children learn for the future. In April, CST will launch its eight-week, $250,000 2015 spring competition.
Brees Communications, which won the business after a formal review, is tasked with driving awareness and submissions, as well as increasing awareness for CST.
“[Canadian Scholarship Trust] was the first to market RESPs in Canada, solely focusing on helping Canadian families save for their children’s post-secondary education,” said Liz Falconer, president and owner of Brees Communications. “Since the major banks all entered the RESP market, CST has been working hard to maintain profile and awareness.”
As well as creative, Brees is handling media planning and buying for the integrated print, radio, online and digital campaign. The campaign will be focused on four key markets: Greater Toronto Area, Vancouver, Montreal, and Calgary/Edmonton.
