It took long hours and a sleepless night or two to get there, but 10 of Canada’s brightest marketing minds under the age of 30 have won the right to compete in the Young Lions contest in Cannes this year.
The Young Lions competition is part of the Cannes Lions International Festival of Creativity, which runs June 17 to 23.
The Globe and Mail, Cannes Lions’ Canadian affiliate, announced the contest winners Tuesday. To win, 184 finalists were assigned project briefs and given 24 or 48 hours to create a presentation (depending on the category).
Noah Feferman and Stefan D’Aversa, a copywriter and art director at OgilvyOne, respectively, will compete in the Print competition.
Elma Karabegovic, and art director at DraftFCB, will partner with BBDO Toronto art director Mike Donaghey in Film
Teehan+Lax will send two of its senior designers – Mustafa Al-Qinneh and Paul Reiss – into the Cyber competition.
Valerie Whiffen, media planner, and Chris Walton, senior broadcast negotiator, both from Media Experts will enter the Media fray.
In the relatively new Young Marketers competition – which, predictably, brings younger staffers from client organizations to the French Mediterranean –Campbell Company of Canada is sending two of its brightest: brand managers Brad Canario and Aaron Nemoy.
“Canada’s advertising and marketing industries are brimming with fresh, innovative talent, which is evident in the increase in entries we’ve seen since The Globe began hosting the Young Lions competition in 2007,” said Andrew Saunders, the Globe‘s vice-president of advertising sales, in a statement. “At that time, we had 63 teams registered to compete – while this year we had 184. Sponsoring these competitions allow us to champion and support Canada’s rising prodigies and be part of their journey to compete and gain the attention they deserve on the international stage.”
