Anticipation is building for the final award gala of the 60th annual Cannes Lions International Festival of Creativity with the release of the final three shortlists, including the vaunted Titanium Lions.
Three Canadian shops and the international office of a Montreal agency have been named across the three remaining categories.
Titanium and Integrated
• BBDO Toronto‘s “Social Smoking Campaign” for the Ministry of Health and Long-term Care
Branded Content & Entertainment
• Grip Ltd‘s “The Movie Out Here” for Labatt Breweries of Canada in two categories
Film Craft
• JWT Toronto‘s “You Got It” for Sickkids Foundation
• Sid Lee Paris‘ “Rise” for Ubisoft
These finalists, along with those in the Film competition, will learn whether they’re taking home a trophy on Saturday. The festival’s closing gala concludes at 3:30 p.m. EST.
Marketing‘s Daily newsletter will send out a special weekend edition announcing the winners, which will also be posted on MarketingMag.ca.
