Cannes 2013 (video): Why McDonald’s Canada won a gold Cyber Lion
Marketing chatted with Ulises Valencia, vice-president, creative and co-founder of Grupo W and a member of the Cyber jury, about McDonald’s “Our Food. Your Questions.” campaign, which earned gold for the QSR and its agency Tribal DDB in that category.
Video production by Pam Lau.
This story can be found at: http://marketingmag.ca/advertising/cannes-2013-video-why-mcdonalds-canada-won-a-gold-cyber-lion-82109.
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