Marketing caught up with Karen Howe, senior vice-president and creative director at One Advertising and a judge for the Promotion & Activation Lions, to discuss why Anomaly Toronto‘s “Budweiser Red Lights ” campaign deserved the Silver it won Monday night.
McDonald’s Canada and its agency Tribal DDB also took home a Silver Lion in the Promo & Activation competition for “Our Food. Your Questions.” at the Cannes Lions International Festival of Creativity Monday night. Howe, explains to Marketing why the effort was deserving of a trophy.
Video production by Pam Lau.
