Let’s do a little Cannes math, just for fun.
Canadian companies entered 1,106 submissions to Cannes Lions’ 15 competitions, representing a modest-but-encouraging 5% increase over last year. Tracking entries category by category, one sees an expected variance from year to year – fourteen more entries in Promo this year, five fewer in Cyber, that sort of thing.
Generally, entries were up a little bit in every category.
But a few contests have seen very noticeable swings. Canadian press entries, for example, nearly doubled to 115 this year from 66 last year. But that jump is more than offset by the 55 fewer Canadian entries in the Film category.
Outdoor entries were the other noticeable change: up to 202 entries from 168 in 2012.
Was it simply an outstanding year for outdoor and print creative? We’d love to hear your thoughts in our comment section.
Just to play devil’s advocate, I’ll throw this data out for consideration: Press and Outdoor entry fees are €435 or about $590. Film entries are €700, or about $950. You tell me if that’s relevant.
Canadian Entries By Competition (vs. last year)
Promo & Activation – 89 (+14)
Direct – 64 (+17)
Media – 94 (+4)
Radio – 47 (-26)
Outdoor – 202 (+34)
Design – 107 (+6)
Press – 116 (+50)
PR – 16 (-11)
Cyber – 135 (-5)
Film – 118 (-54)
Film Craft – 37 (+10)
Mobile – 25 (-5)
Branded Content & Entertainment – 25 (+6)
Titanium & Integrated – 14 (+3)
Creative Effectiveness – 8 (+4)
Canada also had 9 entries in the inaugural Innovation Lions competition this year.
