It seems this digital thing really is catching on.
The Cannes Cyber Lions grew significantly in the last year, jumping from the 6th largest in terms of entries in 2013 to 3rd this year. Entries grew by nearly 40% from 2,627 in 2013 to 3,660, with just Outdoor and Press receiving more submissions this year.
At the same time, Canadian Cyber entries actually declined for 2014, from 135 in 2013 to 107 this year. Of those submissions, nine made the shortlist, which was one of four released by the International Festival of Creativity Tuesday morning.
Cyber
Cossette is leading the charge into Cyber this year, with three shortlisted entries for the “Heart of the Arctic” website for Royal Canadian Mint. Canada showed up nine times overall.
Just behind is Sid Lee‘s Montreal office with two nominations for Adidas, one for the “Run DMC X A-Track Interactive Video” and again for “Unite All Originals.”
Single nominations went to Rethink for Molson‘s “Passport Beer Fridge;” WestJet (with Mosaic listed as the Media Agency) for “WestJet Christmas Miracle: Real-Time Giving;” Grey Group Canada for “Skip Starbucks Saturday” for Moms Demand Action For Gun Sense in America; and Red Urban for Volkswagen Canada‘s “Once More, The Story of Vin 903847.”
Frazer Jelleyman, Taxi’s chief creative officer, sits on Cyber’s massive 25-person jury.
And while they won’t go down as Canadian accomplishments, Sid Lee’s European offices continue their strong showing in Cannes with 10 appearances on the Cyber shortlist for the Paris office for clients like Ubisoft, BNP Paribas and Warner Bros. and two more for the Amsterdam office for Absolut vodka work.
Design
In total, 10 Canadian entries made the Design shortlist including Wax‘s “Staple” annual report for the Calgary Society for Persons with Disabilities which, after winning a Black Pencil from the D&AD in May, must surely be one of Canada’s best chances at a Lion this year.
Calgary is well-represented on the list. Joining Wax is Trigger Communications & Design for the Calgary Zoo annual report and Critical Mass Calgary for the “Massey Lectures iPad app” for House of Anansi Press.
Cossette adds a Design shortlist to its three Cyber nominations, this time for “Banq” for Bibliotheque et Archives Nationales du Quebec.
Rounding out the list for Canada are Cundari‘s “Panda Cups” for The Toronto Zoo; PJs for Walmart Canada by JWT Toronto; Union Toronto‘s “Pheromones Cards” for Axe Canada, KBS+ Toronto for “Wi-Fi” for Surfeasy; BBDO Toronto for “Copyright” for Cara Operations (Harvey’s) and Squab & Pigeon Toronto for “Comics and Coffee Unite” for Silver Snail Comics & Black Canary Espresso Bar.
Canada made 103 entries this year to the Design Lions down from 107 last year and Juniper Park‘s Barry Quinn represents Canada on the jury.
Radio
Grey Canada and Bleublancrouge both have radio ads in contention this year. Grey’s work for Breathe Right (a GSK product) appears in two categories – the “See, You Do Snore” series appears in the Pharmacy and Best Use of Radio as a Medium categories.
Bleublancrouge’s “Series+” spots for Television Bell Media appears in the Publications & Media category.
Canada’s Tom Eymundson from Pirate Radio sits on the Radio jury. He and his 15 other jurists will weigh the 66 entries from Canada, which is up considerably from only 47 last year. Still, it’s a big field – 1,448 entries in total.
Product Design
Canada submitted five entries to the first ever Product Design competition, but failed to earn any of the 26 shortlist positions.
The field is small – 194 entries in total from 37 countries – in a contest designed to “award the applied use of physical products in aiding the communication of a brand ethos as well as its use to have a positive impact on improving people’s lives,” according to festival organizers. There is no Canadian on the nine-member jury.
Want the latest news and winners from the Cannes Lions International Festival of Creativity? Visit Marketing @ Cannes.
