Before the International Festival of Creativity even began, DDB and Lilly Canada’s Cialis brand had already landed a Lion.
New for 2014, the Festival introduced a new program just ahead of the main program. Created to recognize “the best in creative healthcare communications,” the Lions Health ran Friday and Saturday.
Lions were handed out in the two category sections: Pharma and Health and Wellness. From more than 1,400 entries, 66 Lions were awarded including the Silver Campaign Lion to DDB and Lilly Canada for “Mustang,” “Curfew,” “Present,” and “Basement.” The theme for the spots was parents finding ways to keep their kids either distracted or away from the house so they could enjoy the effects of the erectile dysfunction drug Cialis.
Seven Canadian entries made the shortlist which was announced Friday.
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