Two beer brands, a big retailer and a Toronto art school will lead Canada’s charge into the Cannes Lions’ Outdoor competition at the 2014 Cannes Lions International Festival of Creativity.
BBDO Toronto‘s work for Newcastle Brown Ale (a brand managed in Canada by Molson Coors) has several of its ads shortlisted, and is in contention in several categories for Alcoholic & Non-Alcoholic beverages and in the Copywriting category.
Taxi Canada‘s “Ice Truck” for Canadian Tire’s Motomaster Eliminator Battery is shortlisted in the Transit category, adding to an already impressive number of shortlist nods among Cannes’ early competitions.
Toronto agency Cundari‘s 3D outdoor work for the Toronto School of Art (which agency founder Aldo Cundari partly owns) is also in the running.
Outdoor is the most competitive contest at this year’s festival with more than 5,600 entries overall. Canada submitted 201 entries for consideration, on-par with last’s years 202 entries.
Press Lions
None of Canada’s 73 entries made the Press shortlist. (Overall Canadian entries are down from last year’s 116 entries). There were 5,007 entries to the competition overall – down from 5,711 a year ago.
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