Cannes Lions 2011: Christina Yu on Skittles’ success
BBDO’s campaign for Wrigley’s Skittles candy has won multiple times at this week’s Cannes Lions International Festival of Creativity. What draws the judges in? And as entertaining as it is, did the Film jury consider it strategically sound? Canadian judge and Red Urban creative director Christina Yu answers our questions.
Jeromy Lloyd
June 25, 2011
BBDO’s campaign for Wrigley’s Skittles candy has won multiple times at this week’s Cannes Lions International Festival of Creativity. What draws the judges in? And as entertaining as it is, did the Film jury consider it strategically sound? Canadian judge and Red Urban creative director Christina Yu answers our questions.
