Cannes Lions 2011: Marketing catches up with juror Antoine Becotte
Marketing nabbed some time with Antoine BĂ©cotte, chief creative officer, Cossette Montreal, in Cannes. He’s Canada’s representative on the Direct Lions Jury, and in this video he covers everything from what it takes to win (and make the shortlist), plus the ‘Brazil factor’ in the competition. Videography by Jeromy Lloyd. Edited by Brandon Terry.
David Brown
June 22, 2011
Marketing nabbed some time with Antoine BĂ©cotte, chief creative officer, Cossette Montreal, in Cannes. He’s Canada’s representative on the Direct Lions Jury, and in this video he covers everything from what it takes to win (and make the shortlist), plus the ‘Brazil factor’ in the competition.
Videography by Jeromy Lloyd. Edited by Brandon Terry.
