Marketing caught up with Christine Dacyshyn, jury member for the Promo & Activation Lions and senior copywriter at Ogilvy & Mather in Toronto, at the festival this week. Listen in on her insights on what she liked about Proximity Canada’s “Find Red” campaign, which won a Bronze in the Media Lions as well as two Bronzes in the Promo & Activation contest. Dacyshyn also shares her thoughts on what’s happening in the promo and activation scene in Canada these days.
Videography by Jeromy Lloyd. Edited by Brandon Terry.
