Cassies entry deadline nears

The entry deadline for the 2012 Cassies is fast approaching. All submissions must be received by July 21 at noon. The awards, presented by the Institute of Communication Agencies (ICA), the Association des agences de PublicitĂ© du QuĂ©bec (AAPQ) and Association des professionnels de la communication et du marketing (APCM), award advertising based on business […]

The entry deadline for the 2012 Cassies is fast approaching. All submissions must be received by July 21 at noon.

The awards, presented by the Institute of Communication Agencies (ICA), the Association des agences de Publicité du Québec (AAPQ) and Association des professionnels de la communication et du marketing (APCM), award advertising based on business results for clients’ products and services.

This year’s jury is headed by David Gibb, executive vice-president, managing director at JWT. His jury includes:

Kelly Murumets, president and CEO, ParticipACTION

Glenn Hollis, vice-president, Tim Hortons

Carl Pichette, marketing director, Boston Pizza

Valérie Sapin, vice-president, marketing, Gaz Métro

Florence Girod, vice-president, strategic planner, Le Monde de Cossette

Marc Gagnier, vice-president, brand strategy and integration, Palm + Havas

Karen Howe, senior vice-president, creative director, Due North Communications

Bruce Neve, CEO, Starcom MediaVest Group

Sonny Wong, president and creative director, Hamakazi Wong Marketing Group

Harold Simpkins, senior lecturer, academic director, Marketing Co-Op Program, John Molson School of Business, Concordia

Ted Boyd, CEO and partner, 58Ninety

Michael Allen, managing partner, 180 Los Angeles

Prospective entrants are being directed to Cassies.ca where they can submit business cases online.

The awards ceremony will be held on January 23, 2012 as part of the ICA’s 2012 Advertising Week.

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The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update