A worker carrying an I’m-outta-here cardboard box of office paraphernalia tells his superiors he’s leaving the company. The stunned bosses wonder how they’ll replace him. The kicker: there’s an ideal replacement candidate in the office, but she’s overlooked by her male superior because she’s a woman. The end of the “Office” spot, which has both 30- and 90-second versions, throws to Catalyst.org with the tagline “Advancing women and business.”
The videos were created by DraftFCB for Catalyst, a nonprofit organization aimed at fostering inclusive and diverse workplaces, and were recently launched online. DraftFCB chief creative officer Robin Heisey said the agency has worked with Catalyst as a pro-bono client for three years, creating videos for its annual galas.
As with “Office,” previous videos were shared on the web and via social media. There is currently no formal media buy for the videos, said Heisey. “It’s an unusual message about an issue that’s rarely spoken of in online and social channels, so that’s where we’re looking first.”
Produced by Public Assembly and directed by Leblanc & Cudmore, “Office” was edited by John Collucci at Radar Post.
