Toronto-based Rain 43 has named Cher Campbell its new creative director, the agency announced Wednesday.
Campbell, who started on Monday, began her career at Harrod and Mirlin, and has more than 15 years experience in advertising, most recently in a freelance capacity after serving as vice-president and executive creative director at NolinBBDO and Proximity Montreal. She has produced work for Mercedes Benz, Heineken, Coca Cola, Pepsi, Levi’s and Nestle.
“I’ve worked for some big networks since, done great work, traveled, but never felt any real ownership over the direction the agency could take,” Campbell told Marketing. “Rain 43 is nimble, self-directed, eager and primed to do great things; it’s precisely the shop I was looking for.”
“Cher creates work that stops you in your tracks-whether it’s online, advertising, or street-level consumer engagement,” said John Farquhar, partner and chief creative officer at Rain 43 in a statement. “It’s rare to find talent that can make work so in tune with the culture at large like she does, and we couldn’t be more thrilled to have her join the team.”
Rain 43’s clients include Ontario Toyota Dealers, Castroll and Hado Labo.