CIBC has officially announced the end of its media and creative agency reviews, handing brand stewardship to WPP’s MediaCom and Omnicom’s Juniper Park.
The announcement brings to an end nine months of agency reviews that saw the creative account move from Publicis (previously reported on Oct. 1) and the media account move from ZenithOptimedia – agencies affiliated under Publicis Groupe.
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“We want to thank the teams at Publicis and Zenith that have served us so well over more than a decade and we also want to thank all agencies that expressed their interest in working with CIBC throughout this search process,” said Stephen Forbes, CIBC’s executive vice-president of marketing, communications and public affairs.
The media assignment includes planning, strategy, search and buying duties.
“MediaCom is proud to have been selected as CIBC’s new media partner. We look forward to helping them grow their business by facilitating deeper more meaningful relationships with existing and new consumers,” said Jamie Edwards, CEO of MediaCom Canada, in a statement.
CIBC also works with Toronto agency Cundari on digital creative and strategy.
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